Mercedes-Benz Fashion Week comes to Jeddah

As Mercedes-Benz Fashion Week officially launches its first day of fashion shows and hosts an evening of fashion icons and celebrities attending “Fashion Night Out,” Saudi fashionistas will no doubt congregate online, checking Twitter and Facebook accounts to see who went where, and even more importantly, who wore what.

However, just because you’re stuck wearing sun-absorbing black in 38-degree weather doesn’t mean you have to live vicariously through vogue.com. Thankfully, Staff Sale is here to give us our NYC fashion fix!

Located in Jeddah’s Le Mall on Tahliah Street, the concept of the store is brand new to the Kingdom. Staff Sale is a pop-up, which means the retail space is only temporary. It involves “popping-up” one day and then closing shortly thereafter. The idea is as trendy as the clothes the store sells.

Events, such as Staff Sale’s “Vintage Vantage,” and “Arabian Nights,” which included celebrities, such as TV personality Muna Abusulayman and poetess May Kutbi, were great successes and got Jeddah’s fashionistas together for desperately needed post-iftar shopping binges.

Sadly, Monday Sept. 12 marks its last event before the store closes. BACK TO STYLE is a unique fashion event that brings together Jeddah’s fashionistas for an evening of fashion, beauty and hopefully, some juicy gossip! A competition that invites ladies to use the store’s racks as their very own personal closet, the event marks the departure of a month of thobes and kaftans! If that wasn’t incentive enough, the person with the best make-over at the end of the night gets to keep what she’s wearing for free! Destination Jeddah is bringing together Jeddah’s fashion-forward youth, as well as a panel of fashion editors and bloggers to advise customers on new trends, while EVE Haute Couture and Spa’s resident make-up artist and hair stylist give demos and tips on how to manage this season’s beauty trends — as well as September hair frizz!